Knowledge we share
Insights.
Ideas tested in production. We write about AI in product development, startups, user retention strategy, and the design and engineering decisions behind B2C products that perform.
- Carousel post: Title slide: “4 apps. Before & after.” over a tablet on a stand showing the redesigned NEU clinical dashboard.Digital product design, before and after. Four products, four industries, and one question behind every screen: what makes a user come back tomorrow? NEU, a cli…
- Video post: Ilya Khomko, CTO of Almorada, recording a video review of working with Reliqio.Almorada's CTO on working with Reliqio. Ilya Khomko's booking platform had the traffic, but too few of those visitors ever booked a stay. “We needed our online…
- Video post: Valeria from Reliqio at her desk, with an Airbnb notification on screen, explaining how the app builds trust.Airbnb UX: how trust turns into conversion. Before anyone taps “Book,” they have to believe three things are safe: the host, the listing, and the payment. Airbn…
- Carousel post: Clutch rating 5.0 with the line “Don’t take our words. Take theirs.”Reliqio reviews on Clutch: 5.0 from our clients. Four clients, four different products, one pattern in what they wrote: we solve the problem behind the brief. “…
- Carousel post: Title slide: “We borrowed Apple’s Face ID,” with an iPhone showing a Face ID style circular scan.What Face ID taught us about AI product design. An AI skin analysis app needed a face scan that felt intuitive, trustworthy, and medically precise. Our first id…
- Carousel post: Title slide: “How we redesigned Oral-B,” with the Oral-B app’s brushing coverage screen at 74% on an iPhone.A UX audit of the Oral-B app, screen by screen. A well-built app held back by small details, and the minimal fixes that already improve it. We took three screen…
- Video post: Screens of MND, an AI-powered mental health therapy app: goals, mood logging, and the home dashboard.MND, an AI-powered mental health therapy app. Therapy happens once a week, but anxiety doesn't keep a schedule, so we designed MND for the days in between. Pati…
- Video post: A montage of apps Reliqio designed for rehab, healthcare, fitness, and travel, on phones, tablets, laptops, and a watch.Digital product design nobody notices. These are a few of the rehab, healthcare, fitness, and travel apps we've designed, and none of them shouts for attention.…
- Video post: Valeria from Reliqio answering “What was your first impression of working with Reliqio?”A technical product partner, seen from inside. When I joined Reliqio, I expected pressure, corporate calls, and people trying to sound smart. Instead, our calls…
- Video post: A designer at Reliqio browsing the new Reliqio website on a desktop monitor.The new Reliqio website is live. My team and I designed it for founders who want to see real work before they trust anyone with their product. Here's what you'l…
- Video post: Valeria from Reliqio on why building apps with AI is no longer an advantage on its own.Building apps with AI changes what matters. Code got cheaper and launches got faster, but keeping users got harder, and AI doesn't do that part for you. When an…
- Video post: Valeria from Reliqio on the push notification that gets an app deleted.Push notifications that improve app retention. Most notifications fail for one reason: they're written for the company instead of the user. "Come back." "Don't…
- Video post: Hands holding a tablet with NEU, a digital health platform for rehab: a patient profile, rehab goals, and findings.NEU, a digital health platform for rehab. Physicians avoided the old clinical platform, so we rebuilt it for 250+ practices around the way therapists work. A 3D…
- Carousel post: Cover: “Why your onboarding loses users. Part 1,” over a phone with an onboarding screen that asks “What are your main goals?”App onboarding design: one screen, four fixes. A Step 1 of 12 counter tells new users how much work is ahead before they've seen any value. So we redesigned one…
- Video post: Valeria from Reliqio answering “Why founders don’t actually want developers?”Why founders look for a technical co-founder. After 14 years of working with founders, we've noticed they rarely lose sleep over the code itself. They lose slee…
- Video post: Valeria from Reliqio on why a freelancer won’t care about your product the way a partner does.Freelancer or product development partner? You hire a freelancer to finish tasks, and that's fair, but most founders quietly hope for something more. They want…
- Video post: Valeria from Reliqio on Notion’s retention strategy and why people run their lives in one tool.A product retention lesson from Notion. I use Notion for everything: notes, habits, plans, goals, even content planning, and I'm clearly not the only one. The r…
- Video post: Valeria from Reliqio on what kills health app retention.Health app retention starts with how users feel. People rarely quit health apps for lack of motivation; they quit because the app makes them feel judged. Here's…
- Video post: Valeria from Reliqio on Duolingo’s streak and why it keeps people coming back.Duolingo's retention strategy, explained. The streak is what brings people back every day, and it runs on two emotions: achievement and guilt. After 30 days, a…
- Video post: Valeria from Reliqio on why users can tell an app was generated by AI.AI product design needs taste. AI made design accessible to everyone, and now a lot of products look the same, down to the gradients. Users notice within second…
- Video post: Valeria from Reliqio on why founders don’t need another vendor.What founders buy from a technical partner. Founders hire us to build apps that convert, but the app is the easy part of what they're paying for. What they want…
- Video post: Valeria from Reliqio ranking nine app ideas by how hard they are to vibe code, from S to F.App ideas ranked by vibe coding difficulty. I ranked nine common app ideas from S (build it while your coffee brews) to F (absolutely not). Where they landed: T…
- Video post: Valeria from Reliqio on why a product partner isn’t for every founder.When a startup needs a technology partner. If you know exactly what to build, have a team, and only need extra hands, hire a freelancer. You don't need us. The…
- Video post: Valeria from Reliqio on what founders should say instead of calling their product great.Product retention beats product adjectives. Great, loved, seamless, engaging: founders use these words all the time, and none of them proves anything. Here's ho…
- Video post: Valeria from Reliqio on the biggest app onboarding mistakes.Five app onboarding mistakes to avoid. We've helped build more than 20 products, and the onboarding flows that lose users almost always fail the same way. Good…
- Carousel post: A phone showing Mira’s sleep stages, VO2 level, and recovery speed, with the line “We finally get to say this…”Mira, a mental health and wellness app, is live. We're so proud of this one: Mira does for the mind what Whoop does for the body. Here's what's inside: We worke…
- Carousel post: Cover: “Technical team checklist for B2C success?”Software development partner: a 10-point test. We judge a technical team less by what it ships and more by what it does when nobody asked. Does it flag a risky…
- Carousel post: Cover: “One CRO tool. 2X conversion.” over a tablet showing the AI CRO dashboard.An AI analyst for e-commerce CRO. It started with a $15M ARR client whose traffic and ads were healthy, yet only 1% of visitors bought. CRO means conversion rat…
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