









Digital product design, before and after.
Digital product design, before and after.
Four products, four industries, and one question behind every screen: what makes a user come back tomorrow?
NEU, a clinical platform for a rehab network. Physicians avoided it, and the clinic paid for it in LTV. We rebuilt the UX around a 3D body map and AI-assisted documentation.
Almorada, a hospitality booking platform. The traffic was there. The bookings weren't. A full-funnel UX audit and a new booking journey projected 7x more conversions.
IIU, an enterprise IT asset management platform. 50,000 devices, 25 countries, one legacy system, and eight months to modernize it. The rebuild grew revenue 2.2x, cut overhead by 63%, and brought field resolution from four hours to 45 minutes.
Pulse, an adaptive AI fitness platform. It used to feel the same for every user. Now it reshapes workouts around the person every day, and retention is up 68%.
Good design moves the metrics that keep a product alive: UX, retention, and LTV.
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#DigitalProductDesign #UXAudit #AppRetention
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Good design moves retention and LTV. Four apps got a UX overhaul, each starting from a business problem.
Key points:
NEU, a clinical platform physicians avoided, gained a 3D body map and AI-assisted documentation.
Almorada, a booking platform with traffic but buried buttons, got a funnel audit and a redesigned journey: projected 7x more conversions.
IIU, an IT asset platform given 8 months to modernize or lose a contract. The rebuild grew revenue 2.2x, cut overhead 63%, and cut field resolution from 4 hours to 45 minutes.
Pulse, a fitness app that felt the same for everyone, now uses AI to reshape workouts daily with human coaches. Retention rose 68%.