NEU: Rehab progress platform for a 250+ practice network.
When rehab demanded clarity, speed, and precision, NEU joined forces with us to craft an AI-powered app built around therapists’ real needs. The outcome: streamlined care, doubled efficiency, and 60% fewer errors.
Executive summary.
In an era of seamless digital connectivity, the guided tour experience remained tethered to outdated technologies. Bulky headsets, one-way communication, and missed opportunities for engagement.
In an era of seamless digital connectivity, the guided tour experience remained tethered to outdated technologies. Bulky headsets, one-way communication, and missed opportunities for engagement – the status quo was a disservice.
In an era of seamless digital connectivity, the guided tour experience remained tethered to outdated technologies.
Client.
NEU is a rapidly growing new-generation company in the field of physiotherapy, uniting more than 250 physiotherapy practices and over 1500 certified specialists. Their mission is to reduce chronic pain and help people recover faster from injuries or surgeries using their patented, innovative electrical stimulation tool, NeuX.
Challenge.
The NeuX device was so effective that the company was seeing a monthly increase in patient numbers. However, this also created a downside – a problem with business throughput. As the number of patients grew, processes slowed down, treatment effectiveness decreased, and the company's reputation suffered. It became increasingly difficult for physical therapists to take notes and track patient treatment progress.
NEU wanted to solve this problem and provide its specialists and patients with all the benefits of NeuX as soon as possible. However, the company lacked its own expertise in digital product strategy, management, or development.
NEU needed a team of digital product experts capable of seamlessly collaborating with business management, as well as defining and creating a solution that was 100% HIPAA compliant and would ensure success for both specialists and patients. We were ready for this task.
Research.
Our research and design process was entirely focused on solving specific problems and meeting the needs of physical therapists. We aimed to create a tool that was not just functional, but intuitive, fast, and visually clear, while being an organic extension of the NEU brand.
User research and understanding.
We began by conducting detailed surveys and interviews directly with NEU's practicing specialists. This allowed us to learn firsthand about their daily tasks and pain points, such as:
Almost immediately, we realized that the application needed quick access to treatment history, instant data, and ease of use on the go — all of which proved vital for physical therapists and shaped every decision we made. It became clear the app had to serve as a centralized hub for recovery management, seamlessly syncing with FDA-certified NeuX to accelerate healing through targeted electrical stimulation.
Having quick access to patient history and being able to make notes on the go has completely changed the way I work. It's faster, clearer, and I can focus more on the person — not the paperwork.
Design.
Wireframing.
We started by creating low and medium-fidelity wireframes for iterative development of the application structure (with an emphasis on mobile-first) and intuitive navigation.
This allowed us to optimize element placement for ease of use and align key logical aspects with the NEU team at an early stage, even before moving on to visual design.
Branding.
The choice of fonts and color palette was carefully selected to match NEU's existing branding. This ensured visual continuity and recognition, making the application a natural extension of the brand's ecosystem. We also considered the specifics of the HealthTech industry. Colors were chosen to evoke trust, calmness, and a sense of professionalism.
Functional accents.
Accent colors, harmonizing with the main brand palette, were used to highlight important information, interactive elements, and to support intuitive navigation without overloading the interface.
Application logo.
We developed a unique logo that harmonizes with the main NEU brand, reflecting the innovativeness, precision, and technological nature of the application. The process included conceptualization, iterations based on feedback, and final refinement for recognizability and scalability.
Solution.
After a thorough design and development process, we obtained the long-awaited digital product – a product that fundamentally changed NEU's market position.
Features.
Effortless search.
Find the right patient in seconds. Thanks to visual profiles, smart filters, and instant access to key data, navigating NEU feels natural, not like working with a medical chart.
Patient-centered view.
All key data, context, and goals in one simple and complete overview. From medical history to next steps – everything is accessible and distraction-free.
Smart scans, real signals.
Deep understanding of the patient's condition, pain level, and movement diagnostics. Real-time progress map.
Impact.
The implementation of our AI-powered app for physical therapists marked a new era for NEU, having a measurable and profound impact on key aspects of their operations. Faced with the challenges of rapid growth and the risk of declining efficiency, NEU was not only able to overcome these obstacles but also significantly strengthen its market position.
Thanks to an intuitive interface, standardized patient management protocols, an AI assistant, smart search, and improved access to treatment history, the number of errors related to documentation and scheduling was reduced by an impressive 60%. This not only increased patient safety but also reduced the time spent correcting inaccuracies.
By simplifying note-taking, progress tracking, and procedure planning for physical therapists (including visualization of pain zones on a digital avatar), the solution directly contributed to a more accurate and personalized approach to treatment. As a result, rehabilitation outcomes improved, and overall patient satisfaction with NEU services increased.
The new digital platform allowed NEU to optimize workflows, automate routine tasks, and significantly speed up interaction between specialists and patients. This led to a twofold increase in the company's overall efficiency, allowing it to serve more patients without sacrificing quality.
The successful implementation of an innovative digital product and AI not only solved internal operational problems but also strengthened NEU's image as a technologically advanced leader in the field of physiotherapy.
Our team.
The team that made this possible — together, for something greater than themselves.
Our team takes immense pride in reshaping the world alongside ambitious visionaries.
We are grateful for the ability to impact every individual’s experience, elevating their joy and engagement with the digital economy.
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