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Valeria from Reliqio on what kills health app retention.

Health app retention starts with how users feel.

Valeria B.SMM at Reliqio

Health app retention starts with how users feel.

People rarely quit health apps for lack of motivation; they quit because the app makes them feel judged.

Here's how most health apps behave:

  • Miss a workout, and you get a notification.

  • Skip logging calories, and you get another one.

  • Take a few days off, and a graph that looks like failure greets you.

Most people already feel anxious when they download a health app. The apps that keep them take pressure off and create small wins people can feel.

Building a digital health product? Let's look at it together.

#DigitalHealth #AppRetention