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Valeria from Reliqio on what founders should say instead of calling their product great.

Product retention beats product adjectives.

Valeria B.SMM at Reliqio

Product retention beats product adjectives.

Great, loved, seamless, engaging: founders use these words all the time, and none of them proves anything.

Here's how I'd swap them:

  • Great product becomes how often customers use it.

  • Customers love it becomes how many have stayed for over a year.

  • Seamless onboarding becomes the share of users who reach their goal in the first session.

Great is an opinion. Retention is a fact.

Don't have those numbers yet? We'll help you find them.

#ProductRetention #LTV