
You have $50K and 8 weeks. Which version are you building?
You have $50K and 8 weeks. Which version are you building?
We've spent 14 years building apps at Reliqio, and founders get this choice wrong more than any other.
A: beautiful UI, 15 features, complex onboarding
B: simple UI, 3 features, very focused onboarding
Pick one.
Most founders pick A because it looks like more product.
But if the goal is retention, I'd start with B.
Related posts
Why founders look for a technical co-founder.
Valeria B.
Freelancer or product development partner?
Valeria B.
What founders buy from a technical partner.
Valeria B.
When a startup needs a technology partner.
Valeria B.
Your form design is costing you users. 4 fixes that make forms feel effortless:
Alex S.
The first date rule for better apps.
Valeria B.
- You have $50,000 and eight weeks.
- Which one would you build?
- We've spent the past 14 years building apps and AI products at Reliqio, and some founders still get this choice wrong.
- Around 60% of founders pick option A because it looks like more product.
- But if the goal is retention, you have to start with B.
- You have to have simplicity, you have to have tests, and you have to have a very focused onboarding in order to retain users.
- Want us to break down your product or idea?
- Book a discovery call with us, or send us a message.
With $50K and 8 weeks, most founders choose the version that looks like more product. If the goal is retention, the smaller one wins.
Key points:
Option A: a beautiful UI, 15 features and a complex onboarding.
Option B: a simple UI, 3 features and a very focused onboarding.
Around 60% of founders pick A, but simplicity, tests and focused onboarding are what keep users.
Most useful for founders scoping their first version.