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Valeria from Reliqio at a podcast microphone, with the title "The $50K mistake founders make."

You have $50K and 8 weeks. Which version are you building?

Valeria B.SMM at ReliqioStartupsProduct

You have $50K and 8 weeks. Which version are you building?

We've spent 14 years building apps at Reliqio, and founders get this choice wrong more than any other.

  • A: beautiful UI, 15 features, complex onboarding

  • B: simple UI, 3 features, very focused onboarding

Pick one.

Most founders pick A because it looks like more product.

But if the goal is retention, I'd start with B.

Related posts

  1. You have $50,000 and eight weeks.
  2. Which one would you build?
  3. We've spent the past 14 years building apps and AI products at Reliqio, and some founders still get this choice wrong.
  4. Around 60% of founders pick option A because it looks like more product.
  5. But if the goal is retention, you have to start with B.
  6. You have to have simplicity, you have to have tests, and you have to have a very focused onboarding in order to retain users.
  7. Want us to break down your product or idea?
  8. Book a discovery call with us, or send us a message.

With $50K and 8 weeks, most founders choose the version that looks like more product. If the goal is retention, the smaller one wins.

Key points:

  • Option A: a beautiful UI, 15 features and a complex onboarding.

  • Option B: a simple UI, 3 features and a very focused onboarding.

  • Around 60% of founders pick A, but simplicity, tests and focused onboarding are what keep users.

Most useful for founders scoping their first version.