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A laptop and phone showing the IIU real-time asset tracking command center.
A phone on a table running the IIU mobile field operations app.
The dark IIU analytics and reporting dashboard with asset allocation breakdowns.
The light-theme IIU asset list beside the interactive global map.
A tablet showing the IIU asset dashboard on a desk.
IIU marketing site tiles describing the asset management platform.
A studio display running the IIU command center on a desktop workstation.
IIU
B2B, IoT

IoT asset tracking platform for 50,000+ enterprise devices. From 18-month ultimatum to multi-year renewal, 2x revenue.

Enterprise B2B SaaS platform for remote IT asset management. Enables global enterprises to track, monitor, and optimize physical/digital assets in real-time across hundreds of locations. Full rebuild of a legacy system under contract-threatening pressure from a major airline client.

platformWeb
verticalsB2B, IoT
team & duration~6 FTEs, ~13 months
services

Digital product strategy, Digital product management, Digital product development

Challenge.

IIU's legacy platform couldn't scale for their flagship client — [NDA] Airlines (50K+ devices, 165 locations, 25 countries). System was fragmented, reactive, desktop-only, and unscalable. Client issued an 18-month ultimatum: modernize or lose the contract, which would trigger a domino of enterprise client losses.

Solution.

Unified platform with four pillars:

1
Real-time asset tracking via IoT sensors.
2
Global visualization with interactive maps and drill-downs.
3
Mobile-first field ops with offline/QR scanning.
4
Enterprise security with RBAC and multi-tenancy.

Impact.

~2x revenue growth within 18 months — rebuilt platform unlocked mid-market and select Fortune 1000 contracts.

~60% reduction in management overhead — what required 5 admins per 10K devices dropped to ~2, freeing the client to reallocate IT headcount.

~5x faster issue resolution — detection-to-resolution dropped from ~4 hours to under 45 minutes via real-time alerts and mobile access.

Contract retained + multi-year extension — [NDA] Airlines signed a long-term renewal and expanded scope to subsidiaries. Additional airline clients followed.

LTV: Long-term extension + scope expansion directly multiplied per-client LTV. Deep workflow integration created high switching costs.

Retention: Core narrative IS retention — saved the flagship, then created stickiness through operational dependency.

Conversion: Platform became the primary demo asset in enterprise sales pitches, shortening sales cycles.

CAC: Success with [NDA] Airlines drove referral-based acquisition in airline/logistics verticals — lower CAC on subsequent deals.

UX: Fragmented desktop tools → unified command center + mobile-first field experience. Offline + QR scanning eliminated critical friction.

Features.

1
Real-time device tracking dashboard (command center)
2
Interactive global map with drill-down (country → building → device)
3
Automated maintenance alerts (rule-based)
4
Mobile field app with offline sync.
5
Barcode/QR asset scanning.
6
Automated task routing to nearest technician.
7
Maintenance scheduling optimization.
8
Role-based access control (granular)
9
Multi-tenant data isolation.
10
Audit trails for compliance.
11
On-site repair manuals / video guides.
12
Analytics and reporting dashboard.

Technologies and integrations.

Node
Jenkins
AngularJS
Redis
PostgreSQL
Elasticsearch
AWS
Docker
Adobe XD
Jest
Selenium
Bluetooth/WiFi IoT protocols