Procurement platform for a 500+ studio franchise network.

SaaS procurement and operations platform for franchise networks, built for ANC in partnership with a national fitness franchise (500+ locations, 38 states). ANC brought product/domain expertise; Reliqio handled full development and team management. COVID deprioritized the initiative on the franchise's side, but the platform was built as a standalone product with broader franchise market ambitions.

platform

Web, PWA

verticals

eCommerce, Supply Chain

team & duration

~5 FTEs, ~9 months

services

Digital product strategy, Digital product management, Digital product development

Challenge.

A national fitness franchise — 500+ locations across 38 states — was losing $2.1M/year to procurement dysfunction: 37% order error rate, 18hrs/week/location on manual processes, 17 disconnected systems, zero HQ-to-location integration. Black Friday 2021 collapse caused $450K in lost sales and 73 franchise owners threatening to leave. Then COVID hit, further deprioritizing the initiative.

Solution.

Two-sided platform balancing corporate control with franchise autonomy. Franchisor Command Center for real-time visibility, predictive analytics, compliance monitoring, and volume aggregation. Franchisee portal for simplified mobile ordering at corporate-negotiated pricing. Extensive automation layer for reordering, budget guardrails, approval workflows, and predictive inventory.

Impact.

Annual savings

$8.7M

procurement efficiency + volume discounts + error elimination

Time reduction

-94%

ordering dropped from 18hrs to 1hr/week/location

Compliance

100%

automated approvals eliminated rogue spending

Faster expansion

franchise onboarding from 6 weeks to 1 week

LTV: retained 73 at-risk franchisees, stabilized the network. Faster onboarding attracts new owners → higher lifetime network value.

Conversion: — 6x faster onboarding + simplified ops = more attractive franchise proposition, likely improving franchise recruitment conversion.

UX: — from 17 fragmented systems + Excel + email chains to a single platform with mobile access and “Amazon-like” procurement experience.

Features.

Dashboard with charts, analytics, top users overview.

Calendar of shipments with order statuses and details.

Orders management (list, details, delivery dates, tracking)

Delivery tracking. Subscriptions management. Checklists.

User management (business associations, personal payment methods)

Business management. Spend management. Team management.

Real-time network-wide spending dashboard. Predictive analytics (budget alerts, approaching limits)

Volume discount auto-aggregation. Compliance monitoring and supplier restrictions. Budget guardrails (overspend prevention)

Automated approval workflows (amount/category-based routing). Intelligent auto-reordering (consumption patterns). Predictive inventory for promotions

Multi-tenant architecture (franchise isolation)

SSO via Azure AD B2C.

Subprojects.

Franchisor Command Center — HQ dashboard with real-time spend visibility, compliance monitoring, volume aggregation, predictive analytics. Replaced a 12-analyst manual process.

Franchisee Storefront (BigCommerce) — simplified ordering portal with corporate pricing, mobile access, delivery tracking. Cut ordering time by 94%.

Automation Engine — auto-reordering, budget guardrails, approval workflows, predictive inventory. Drove $8.7M in savings.

Admin/Ops Module — user management, business management, team management, checklists, subscriptions — the operational backbone tying everything together.